Excellent new application – with plenty of other solutions that spring to mind (signs that are ‘doors’ that open on approach, for example) – to extend the role signage plays in the space between information and environmental graphics. All kicked off by a humanitarian demand:
“We had a fire in the tunnel, motorists ignored the warning lights and signs and continued driving towards the fire. These drivers exposed themselves to smoke and toxic fumes from the fire and then to compound the situation they turned around (in a one way tunnel) and drove back out of the tunnel against incoming traffic… This fire was the catalyst for… the solution.
Tunnel Holdings’ general manager, Bob Allen
The future for signage (part 2), Israeli startup company OrCam has built a camera-based system that helps the visually-impaired ‘read’ signs and numbers.
Finally, an alternative to high-contrast signs that shout and another example of the emerging relationship between signage and technology.
Plus this example is only really useful in the rainy North of Europe, but here’s some neat thinking about something I’ve coined as the ‘socialisation’ of Signage, While this particular version doesn’t rely on any digital media, it just goes to show how the hands of a brand can be extended into the landscape and provide a situation that transcends simply information or broadcast messages.
How could your signage show it cares?
I’ve been looking at where signage and the influence that technology has begun to exert for a few years. Here’s a great example of the types of signs I think we’ll begin to see emerge over the next decade.
Check the video for how this works, it’s simply brilliant.
You can tell a lot about a place from it’s signage and in some instances even tell a place by it’s signs.
Local cultural differences are always bought into sharp focus when the landscape and its furniture comes under strong cultural influences – it’s what makes places.
Italian road signs – and the distinctly Futurist typeface – Alfabeto Normale – are a great example. And much nicer than most…